American Logo Watch

Founded by immigrants over 30 years ago, we put down roots in Downtown Los Angeles and set out on our mission: to be the premier retailer for fully customizable watches. 30 years later, American Logo Watch – a division of American Watch Company – is an integrated custom watch manufacturer specializing in custom fine watches, fashion watches, smartwatches, and the private label watch business.

American Logo Watch has been focused on offering practical information for those who desire to produce and distribute their own private label watch line, create watches for special occasions, gifts and events.

More than three decades ago, our journey began in a small warehouse in the heart of Downtown Los Angeles. What started as a passion project has grown into American Watch Company, a trusted partner for businesses and individuals looking to create custom watches, private label collections, and personalized timepieces.

Over the years, we’ve designed thousands of watches and helped countless clients bring their ideas to life—whether for corporate gifting, brand launches, promotional events, or meaningful personal milestones. While our business has grown, our commitment remains the same: to deliver watches that combine craftsmanship, creativity, and purpose.

Whether you are creating watches for a special event, for your start up, or you are simply exploring the world of watchmaking, our team of experts is excited to assist you.